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Bookcover of Construction of the Cameroon destination: between reality and fiction
Booktitle:

Construction of the Cameroon destination: between reality and fiction

Tourism promotion speeches: a basis for the construction of destinations?

Our Knowledge Publishing (2022-01-14 )

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ISBN-13:

978-620-4-40486-8

ISBN-10:
6204404865
EAN:
9786204404868
Book language:
English
Blurb/Shorttext:
The various actors, mechanisms and media used to promote Cameroon as a tourist destination call into question the logic behind this activity. It is a question of considering these discourses as a dynamic of construction of a national fiction, articulated to an international apparatus of ideological production intended to ensure tourism promotion. It is a question of considering the way in which the discourse of tourism promotion interacts with the dominant discourses of the national arena, in particular the political, media and commercial discourses. Althusser's notion of ideology envisages the discourse of tourism promotion as a tool of political and economic domination, and those of intertextuality, capture and subversion reveal the collusive and contradictory logics that insert the discourse of tourism promotion into its national environment. Beforehand, the semiotic tools of image analysis synthesised by Martine Joly, and the concept of consumer values modelled by Jean-Marie Floch will have served to identify the semiotic mechanisms of production of the Cameroon fiction.
Publishing house:
Our Knowledge Publishing
Website:
https://sciencia-scripts.com
By (author) :
Albert Schmitt Anaba
Number of pages:
128
Published on:
2022-01-14
Stock:
Available
Category:
Communication sciences
Price:
61.90 €
Keywords:
Sustainable Tourism, communication, Construction, Destination, Promotion, speech

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